Is the Future of Nike in the Software Industry?
For the last several years, Nike has been toting its Nike Fit line of wearable tech equipment. These devices allowed runners and other individuals wearing the equipment to track their performance, the...
View ArticleBranding and Public Relations Go Hand-in-Hand
While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In...
View ArticlePR For Startups: Raise Money, Attract Customers and Go Global
Thousands of Startup businesses are beginning to rise. Despite the bad economy in some states, it is not uncommon for a wide range of companies ranging from technology companies to small businesses....
View ArticlePublic Relations to Build a Startup Company
Building a business from the ground up takes a lot of work, but you think you know that already. You’ve heard all the clichés, and you’ve been to at least some of the seminars and webinars for...
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The Art of Storytelling for Startups
Why Tell Stories? The first few years of this decade have proven to be a bullish time for those who are able to combine technical expertise with business acumen and successfully build a start-up from...
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When Strategy Meets Sales: 6 PR Tips for Driving Sales
Someone once said, “it’s not your customer’s job to remember you, it’s your obligation to make sure they don’t have the chance to forget you”. As the online landscape continues to change, making your...
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How PR Can Help You REALLY Launch Your Product or Idea
If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it...
View Article4 Things You Must Include In Your Pre-launch Checklist
In a previous post, we highlighted how your company can benefit from tying in a product/company launch with PR – and the huge ROI that comes with the strategy. Today, we will break down several crucial...
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How to Create Effective PR For Startups – Your Guide
So you have a great idea for a startup business, maybe a fashion startup, a new APP, or even a brick and mortar store – but now what? Startups who fail to plan are doomed to fail. That’s why a well...
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Facebook IPO & PR
It’s not so much the banks taking the beating as the social network. Ronn Torossian, the chief executive of 5WPR, said in an email to Portfolio.com that the company’s IPO disaster could have a...
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